Companies can actually snatch

The possibilities are staggering. Out of the total six billion

dollars in pharmaceutical sales in Brazil, more than 75%

were done by foreign companies, mostly American and

European.

Indian companies can actually snatch the

generics market away from Brazil, translating into annual

sales worth $1.5 billion. Another sunrise area for Indian

companies in Brazil is IT and software services. In 2004,

software and software service sales in Brazil totaled

more than seven billion dollars.

Textiles are another big

area for Indian companies. With no more quotas, Indian

textile companies are in a unique position to tap the

Brazilian market.

If the promise presented by Brazil is

even partially true, it seems to be an appropriate moment

for India Inc. to brush up its Portuguese.

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