Companies can actually snatch
The possibilities are staggering. Out of the total six billion
dollars in pharmaceutical sales in Brazil, more than 75%
were done by foreign companies, mostly American and
European.
Indian companies can actually snatch the
generics market away from Brazil, translating into annual
sales worth $1.5 billion. Another sunrise area for Indian
companies in Brazil is IT and software services. In 2004,
software and software service sales in Brazil totaled
more than seven billion dollars.
Textiles are another big
area for Indian companies. With no more quotas, Indian
textile companies are in a unique position to tap the
Brazilian market.
If the promise presented by Brazil is
even partially true, it seems to be an appropriate moment
for India Inc. to brush up its Portuguese.
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